I’m William Azaroff, Director of Business & Community Development at Vancity, a values-based financial co-operative serving the needs of its half million member-owners and their communities.

I lead a team focused on developing new business opportunities for Vancity that directly increase our members’ well-being and create positive impact in our communities. We do this by working with progressive businesses, not-for-profits, social enterprises and co-operatives that contribute to a vibrant, sustainable, inclusive local economy, and by engaging our members and communities around our Good Money™ brand.

I’m a seasoned speaker and blogger focused on the intersection of community investment, engagement marketing and the world of credit unions, an editor of the CU Water Cooler, as well as a recovering filmmaker and all-around digital fella.


Speaking / Consulting Topics

  • Values-Based Banking
  • Community Investment
  • Cooperative Philosophy
  • Everything I Learned About Leadership, I Learned From Filmmaking